Last updated: March 24, 2021
Identification information data we process
We do not store, collect or process any sensitive data such as personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs; trade-union membership; genetic data, biometric data processed solely to identify a human being; health-related data; data concerning a person’s sex life or sexual orientation.
We may collect both “Personal Information” and “Anonymous Information” about you when you use our Service. Personal information is information that can be used to contact or identify you, such as your full name, email address, phone number, Geolocation of the passenger, the time and the destination of a journey, Geolocation of drivers and driving routes, payment method, billing information, profile picture, information about the vehicle (the registration number, model, year of manufacture and color of the vehicle), driver's license data as well as information that is linked to such information. “Anonymous Information” is information that cannot be used to contact or identify you and is not linked to information that can be used to do so. It includes passively collected information about your activities on the Service, such as usage data, to the extent that information is not linked to your Personal Information.
You can access and browse certain portions of our Service without disclosing your Personal Information, although, like most Services, we passively collect certain information from your devices, such as your IP address, browser information, unique device identifier (“UDID”) and/or your mobile operating system. Please note that you can choose not to provide us with certain information, but this will limit the features of the Service you can access and use. In order to utilize the Service, you must register with Little through the App.
Voluntary submitted information
We collect information that you provide to us during your use of our Service, such as:
Personal Information that you enter when registering for the Service, including your full name, email address, phone number, payment method, billing information, profile picture, information about the vehicle (the registration number, model, year of manufacture and color of the vehicle), driver's license data.
Communications with us or with other Riders of drivers of vehicles using the Service (“Drivers”).
Information you provide in your profile preferences, to customer support services or that you post on any forums or message boards in the App.
Information collected through use of the Service
Location data: If you access the Service through a mobile device, we may access, collect, monitor and/or remotely store “location data,” which may include the GPS coordinates of your trip (including pick-up and drop-off data) or similar information regarding the location of your mobile device.
Transacting data: We collect information created during your various interactions with the Service, including the date and time or a ride booked through the Service (“Ride”), distance of Ride and amount charged.
Information collected via technology
Aggregated Anonymous Information is the combination of your Anonymous Information with the Anonymous Information of other Riders (“Aggregated Anonymous Information”). Aggregated Anonymous Information does not allow you to be identified or contacted. We may share such Aggregated Anonymous Information with third parties, and, depending on the circumstances, we may or may not charge third parties for such information, or limit the third parties’ use of the same.
We may use Anonymous Information for the following purposes:
Improve the Website, App and Service and customize your experience, such as by providing targeted useful features and promotions based on the type of services you seek.
Aggregate the information collected via Cookies and similar technologies to use in statistical analysis to help us truck trends, evaluate the effectiveness of our ads and analyze patterns.
Information provided by others
We collect information that Riders and Drivers provide about one another, including via ratings and postings on forums or message boards in the App.
You must be 18 years of age to become a Rider. Our Services are not directed at or intended for anyone under 18 years of age. We do not knowingly collect nor solicit Personal Information from individuals under 18 years of age and no one under age 18 may provide any Personal Information to Little. If we later obtain actual knowledge that a Rider is under 18 years of age, we will take steps to remove that individual’s Personal Information from our systems and delete the account. If you are the parent or guardian of a child whom you believe has disclosed Personal Information to us, please contact us at email@example.com so that we may be delete and remove such information from our systems.
How We Use Your Personal Information
We may use your Personal Information for the following purposes:
Register and administer your account.
Provide and maintain the Service.
Facilitate communications between Riders and Drivers.
Offer customer support and diagnose technical and service problems.
Send communications and administrative emails about the Service and reply to your inquiries.
Provide you with promotional and advertising materials, which may be based on your prior activity.
Personalize and tailor the features, performance and support of the Website, App and Service.
Send you promotional/marketing information, newsletters, offers or other information from us or on behalf of our sponsors or partners.
Offer you participation in special events, programs, surveys and market research.
Provide you with opportunities and functionality that we think would be of particular interest to you.
Improve existing and develop new products and services.
Improve the quality and safety of the Website, App and Service and perform internal operations.
Analyze, benchmark and conduct research on Rider and Driver data and interaction with the Service.
Perform accounting, auditing and other corporate procedures.
Prevent and identify fraud and other unlawful activity.
Comply with and enforce applicable legal requirements, relevant industry standards and our policies or as requested by regulators, government entities, and official inquiries.
How We Share and Disclose Information
We know how important it is to keep your information confidential. We will not rent, sell or share your Personal Information with third parties except as specifically approved by you at the time of disclosure or under the circumstances described below.
provide your Personal Information at any time or
download the App and become Rider.
Riders and Drivers
We share certain information about Riders (e.g., name, rating, pick-up and drop-off locations) with Drivers to enable the scheduling and provision of Rides.
Compliance with Laws, Law Enforcement and Safety
We may disclose information we have collected about you if required to do so by law or if we, in our sole discretion, believe that disclosure is reasonable to comply with the law, requests or orders from law enforcement, or any legal process (whether or not such disclosure is required by applicable law), or to protect or defend Little or a third party’s, rights or property. We may also reserve the right to disclose information we’ve collected about you for purpose of protecting the health and safety of our Riders and Drivers, such as in the case of risk of harm or violence against any person.
These Terms shall be governed and construed in accordance with the laws of the domicile, with regard to its conflict of law provisions.
Notifications and Marketing
Third Party Websites
We will only use your e-mail address and/ or phone number to send direct marketing messages if you have given us permission to do so via the https://www.little.bz/ke/ website or via the Little App. We may personalize direct marketing messages using the information how you use Little Services (frequency of use, journeys, payments).
If you no longer wish to receive direct marketing messages, please click the "Unsubscribe" link in the footer of our e-mail or in profile section of the Little App
Access and correction
You can access and update your personal data via the Little App.
Your use of the Service is at your sole risk. The Service is provided on an “AS IS” and “AS AVAILABLE” basis. The Service is provided without warranties of any kind, whether express or implied, including, but not limited to, implied warranties of merchantability, fitness for a particular purpose, non-infringement or course of performance.
Little Limited, its subsidiaries, affiliates, and its licensors do not warrant that:
the Service will function uninterrupted, secure or available at any particular time or location;
any errors or defects will be corrected; c) the Service is free of viruses or other harmful components; or
the results of using the Service will meet your requirements.
Your personal data will be stored as long as you have an active user (Driver/Rider) account. If your account is closed, personal data will be deleted (according to the policies set out in this section) from the databases, unless such data is required to be retained for accounting, dispute resolution or fraud prevention purposes.
Financial data regarding transportation services provided to passengers will be stored for 3 years after the last journey.
Data required for accounting purposes will be stored for 7 years [after the last journey].
In the event that there are suspicions of a criminal offence, fraud or false information having been provided, the data will be stored for 10 years.
In case of payment disputes, data will be retained until the claim is satisfied or the expiry date of such claims.
Journey history data will be stored for 3 years, after which the data will be anonymized.
Please note that the deinstallation of Little App in your device does not cause the deletion of your personal data.
If the Little App has not been used for 3 years, we will notify you and ask you to confirm whether account is still active. If no reply is received, the account will be closed and personal data will be deleted unless such data is required to be stored for accounting, dispute resolution or fraud prevention purposes.
You should also bear in mind that any request to delete your personal data is possible only if we delete your account. As a result of that you will not be able to use Little App via an account which has been deleted.
We respond to any request for to delete personal data submitted by e-mail within a month and will specify the period of data deletion.
We will respond to any request for transfer of personal data submitted by e-mail within a month and specify when the data transfer will take place. After we have verified the user in question, we will provide you with your personal data, which includes: contact information, last 3 years' journey history and payment information.
Cross-Border Data Transfer